Chambers Hotel
with Pentagram

Chambers Hotel — in New York’s Fifth Avenue retail district — needed enough chic to engage uptowners, but enough street cred to lure downtowners. Through a gallery of over 500 works of art, a logo capturing wit, sophistication and glamour, and the gritty urban photography of Fi McGhee, we helped establish one of the city’s most fashionable hotel brands.

Brand Identity | Communications

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